The Brand Carrera

The Brand Carrera

Red-hot racetrack battles!

Carrera Today

Generations of fathers and sons still enjoy high pressure competition and exciting drifts. Countless product innovations and new developments ensure that every Carrera race will be a memorable occasion.

Nomen est Omen

We at Carrera see ourselves as providers of ‘Motorsport at home’, cooperating successfully with the automobile industry and international motor racing teams. So, for us it’s a logical obligation to infuse our products with maximum racing excitement, entertainment and quality. We emphasise the shared experiences of stunning cars, fascinating technology and racing thrills enjoyed by people of many different ages.
Carrera is an exciting form of gaming that requires speedy skills, so if you fly off the track – you’re out of the race.
Carrera cars are subjected to the same laws of physics as full-size racing and sports cars. Centrifugal force must be excellently counteracted with a perfectly-set centre of balance. Downforce is simulated by magnets and the right tyre compound provides maximum grip. Our junior drivers can also look forward to the challenges of loops and other action-stunt elements. Even the youngest drivers speed around the circuits with SuperMario or Lightning Mc Queen.
As a child I was proud to have beaten my father on the Carrera racetrack for the first time. Now I’m a father myself and still enjoy the excitement of racing with the kids. There’s no age limit to the fun of Carrera, and it has been bringing together the generations for several decades.
Thank you for your interest in our brand. The entire Carrera team would like to wish you even more fun and high-speed action with our products.

Generations at the Carrera controls


In 1920 Josef Neuhierl from Fürth in Franconia started manufacturing toys made of tin.

In 1963 Neuhierl’s son Hermann introduced the "Carrera Universal" which was the very first electrically powered Carrera car racing track made to a 1:32 scale. It was immediately a great success.  In 1967 the "Carrera 124" was introduced to the market. This was a new system with a larger size of car.

1970s and 1980s
Carrera racing tracks were developed further throughout the 70s and 80s, and many classic and modern cars were added to the range. In 1985 the firm’s huge success was overshadowed by the tragic death of Dr Hermann Neuhierl.

Following internal restructuring in the late 1990s, the Stadlbauer Group from Salzburg (which had been responsible for distributing Carrera in Austria since the early 1970s) took over the family company in 1999. With its unique combination of tradition with innovative products and use of high-tech, Carrera was set to embark on yet another road to success, with steady growth at home and abroad. The "Carrera 124" line was relaunched as a premium product range Carrera Exclusiv. For beginners and the young, an action track was developed in 2001 called Carrera GO!!!, ready to withstand the toughest demands for quality in a 1:43 scale. The traditional 1:32 vehicle scale, Carrera Evolution, was also further improved and enhanced. But, to top it all, it was the digital racetrack sector that Carrera revolutionised.


Digital Technology
With Carrera’s new Digital 132 technology, up to six vehicles can overtake each other at high speeds. A pace car function lets pilots race against a remotely driven car that completes laps at a pre-programmed speed by itself. However, the real value is that all Carrera Digital 132 vehicles can be used on both our digital and analogue racetracks. Carrera Digital 132 is the first system to combine the world of traditional analogue racetracks with the fascinating opportunities of the digital era.

Large Scale
For 40 years, Carrera Exclusiv, the premium product line in a 1:24 scale, has been at the forefront of what the slot car racing scene has to offer, combining in a very unique and special way design, dynamics and a passion for motor sport. Deluxe cars are available with real Xenon headlamps and rear lamps, multiple tuning options and even the possibility of entering new digital worlds – Carrera Exclusiv leaves nothing to be desired and meets the highest requirements of quality and design.

High Standards
Safety and quality have always been of the utmost priority for Carrera which is why Carrera works in close cooperation with the Landesgewerbeanstalt in Nuremberg. The LGA is responsible for the inspection of all products to ensure they meet statutory safety standards. All Carrera products are manufactured in line with the latest applicable EU norms and laws.

Production in China
The factories in China are inspected to ensure they operate in accordance with the guidelines of the International Council of the Toy Industry (ICTI) so that health and safety at work can be assured, as can the adherence to all the criteria for a humane manufacturing environment such as working times, wages and minimum age.

Original Licenses
Close cooperation with the automobile industry has enabled Carrera to secure the licenses to produce several attractive and authentic replicas from the world of motorsports; from Formula 1 to classic cars and touring cars. These top quality detailed replicas are always the centre of attention. Among the big name licenses are Ferrari, Porsche, Audi, BMW, Bentley, Nintendo and Nascar to constantly push up Carrera racetrack enjoyment. No wonder so many young drivers are discovering Carrera or that many fathers are rediscovering the brand. They share the enjoyment given by this unique range of makes and models, and the joy of battling against each other for victory.

Carrera operates far beyond the borders of Germany, indeed all around the world, and their car model policy is designed to satisfy all international tastes. Fans from New Zealand to Cyprus and from Portugal to the United States are equally spellbound by the legend of Carrera. On January 1st 2005 Carrera opened a subsidiary in the United States, Carrera of America Inc., has been operating a distribution company in France since 2006, and also runs subsidiary companies in Poland and Hungary. Today, Carrera is available in more than forty countries around the world and has long become the world’s leading manufacturer for racetracks and accessories. Continuous marketing campaigns, brand management and country-specific marketing concepts all ensure that the success just goes on and on…

Big Events
In 2006 Carrera held its first Carrera World Championship with Andreas Loth from Vienna winning against top class international field of drivers in a gripping final. In early 2008 Andreas Loth was again crowned World Champion. In 2010 the fastest Carrera driver in Europe was Francesc Capell Vives from Spain. In early 2012 we will be finding out just who is the next Carrera World Champion!

Stadlbauer Group

Our brand-name goods have a high gaming value, and give enjoyment and entertainment to our target groups. Our customers have confidence in the quality of our products and services. We encourage innovation and an open mind for new ideas to enable us to consider the impact of decisions in the medium and long term. Decisions are made quickly and unbureaucratically.

We are a business with a long history that makes sure it operates profitably. We cultivate our reputable image and we are independent. Our company is an attractive employer. We are aware of our social responsibility and make a beneficial economic contribution to the region. Our success is secured by employing well-qualified and highly motivated staff. Teamwork is built on the foundations of mutual respect and appreciation. We cultivate openness and fairness in our dealings with business partners and authorities. Our word is our bond.
Premium Quality

We develop superior quality products based on creative ideas to generate pleasure, encourage relaxation and to entertain. The quality of our products is of the utmost importance. A long working life is ensured by adherence to the highest safety standards. Our target group is ‘Homo Ludens’ – man at play – so we facilitate fun and pleasure for people of all ages. The establishment and cultivation of premium brands is our contribution to popular enjoyment. The success of our brand ‘Carrera’ provides an excellent example.
Our success story began in 1953, as Hermann Stadlbauer opened a wholesale trading operation in Salzburg.
In 1966 the son of the company's founder, Dr. Dieter Stadlbauer, joined the company and moved the business toward specialisation in exclusive toys and games from all over the globe.

Other success factors generated by this fast-growing family business include increased internationalisation and the acquisition of in-house brands, whose quality goods are developed and manufactured, and marketed around the world. Insistence upon quality, dynamism and continuity, combined with fairness and teamwork, enables us to look forward to the fascinating challenges of the future.
Carrera Revell of Americas Inc.

Suite 307N
197 Route 18
East Brunswick, NJ 08816

Carrera Revell (HK) Ltd.
1 Science Museum Road
Room 1917, North Tower
Concordia Plaza
Tsim Sha Tsui East Kowloon
Hong Kong

Carrery Toys GmbH
Rennbahn Allee 1
5412 Puch bei Salzburg

Bahnhofstraße 29
72072 Tübingen
Schildkröt Puppen- und Spielwaren GmbH
Reitgasse 10
96528 Rauenstein
Carrera Toys GmbH
C/Galileu, 281 entl
08028 Barcelona

Carrera Toys GmbH
21 B, Route Nationale Domaine de L'Hancardrie
29320 Ennetières-en-Weppes
Carrery Toys GmbH
Rennbahn Allee 1
5412 Puch bei Salzburg
Carrery Toys GmbH
Rennbahn Allee 1
5412 Puch bei Salzburg