Carrera TODAY
Generations of families have enjoyed fast-paced duels and action-packed drifts together on the Carrera race track, and with numerous product innovations and developments, every Carrera car race becomes a lasting memory.
The name says it all
We at Carrera see ourselves as “motorsport at home” and work successfully with both the automotive industry and international racing teams. It is therefore a logical commitment for us to ensure our products deliver maximum racing fun, entertainment and quality. Shared experiences for people of different ages are our focus—people who enjoy beautiful cars, fascinating technology and racing. Carrera is an exciting test of skill—because whoever spins out loses.
Carrera models on the track are subject to the same laws of physics as racing cars and sports cars at scale 1:1. Centrifugal forces must be counteracted with an optimal center of gravity, downforce is simulated with magnets, and the right tire compound delivers maximum grip. For our young racers, there are additional challenges such as loops and other action stunt elements. The youngest drivers can simply send SuperMario or Lightning McQueen speeding along the tracks.
The fun of Carrera knows no age limits and has connected generations for many decades. Thank you for your interest in our brand. The entire Carrera team wishes you continued fun and fast-paced action with our products.
Generations of fun with the Carrera controller
1920
In 1920, Josef Neuhierl began manufacturing tin toys in Fürth, Franconia.
1963
1963, Neuhierl's son Hermann introduced the first electrically powered Carrera car race track in scale 1:32, which was very well received at the time, with the “Carrera Universal.” In 1967, another system, “Carrera 124,” with larger-scale vehicles was launched.
the 70s and 80s
In the 70s and 80s, the Carrera race track was further developed, and many contemporary and historic car models were added. The great success was overshadowed in 1985 by the tragic death of Dr. Hermann Neuhierl
the 90s
Following internal restructuring in the late 90s, the Stadlbauer Group from Salzburg (responsible for distributing Carrera in Austria since the early 70s) took over the traditional company in 1999. Carrera combined tradition with innovative products and the use of high-tech, embarking on another success story with rising sales at home and abroad. Stadlbauer invested in the Carrera race track: “Carrera 124” became the premium product line Carrera Exclusiv, and in 2001 an action race track called Carrera GO!!! was developed especially for beginners and young people, meeting quality standards at scale 1:43 to this day. The classic vehicle scale 1:32, called Carrera Evolution, has been continually developed.
Carrera today
The Stadlbauer Group, headquartered in Salzburg, announced in the middle of 2019 that it had been acquired by Quantum Capital Partners. The Salzburg-based group’s expertise lies in R&D, production, and the worldwide marketing of the brands Carrera, Carrera RC and Pustefix. In addition to its own brands, the company specializes in the sales and distribution of top brands and licenses, such as Disney- and Nintendo-licensed products in Germany and Austria. The Stadlbauer Group’s sales volume is 90 million euros.
Quantum Capital Partners (QCP) is a fast-growing international investment company headquartered in Munich. QCP supports companies as an active management partner, aiming to enable them to remain independent through the right strategy. Since its founding in 2008, QCP has acquired numerous companies and business units from leading global companies such as Robert Bosch GmbH, Stora Enso, Dürr, Airbus, Nestlé, Tenneco, and Norsk Hydro. With a total of 22 completed acquisitions since 2014, QCP is one of the most active investors in its sector.
As of 1 January 2021, the Carrera Toys GmbH received its new name and has since been part of the Carrera Revell Group.
Digital Technology
The digital slot car racing sector was also revolutionized: with the new Carrera DIGITAL 132 technology, up to six cars can overtake, even at top speed. A pace car function lets you race against a car that completes laps at a preprogrammed speed, as if controlled by an invisible hand. A special feature: all Carrera DIGITAL 132 cars are ready to use in both digital and analog mode. Carrera DIGITAL 132 thus brings together, for the first time, the classic world of analog race tracks and the exciting possibilities of the digital age.
The Big Ones
Carrera DIGITAL 124, the premium product line in scale 1:24, has long been among the best of the best the global slot racing scene has to offer, uniquely combining aesthetics, dynamism, and a passion for motorsport. Refined cars with genuine Xenon headlights and taillights, a wide range of tuning options, and now even the opportunity to enter new digital worlds with Carrera DIGITAL 124 leave nothing to be desired and meet the very highest standards of quality and design.
Officially Licensed Products
Through close cooperation with the automotive industry, Carrera now offers attractive, authentic motorsport licenses. From the world of Formula 1 and classic cars to the touring car scene, these finely detailed, top-quality vehicle models always turn heads. Top licenses include Ferrari, Porsche, Audi, BMW, Bentley, Nintendo, and Nascar, adding even more excitement to the race track. It is no wonder that many young drivers are rediscovering Carrera. They share a passion for these unique brands and models and enjoy the camaraderie of competing together for the top spots.
International reach
And not just in Germany: Carrera is now active worldwide and tailors its model range closely to international needs. Fans from New Zealand to Cyprus and Portugal to the USA are increasingly drawn to the Carrera legend. Since 01.01.2005, Carrera has had its own US subsidiary, ""Carrera of America Inc."", and since 2006 its own sales organization in France, as well as subsidiaries in Poland and Hungary. Today, Carrera is available in more than forty countries and has long since become the world's leading manufacturer of slot car race tracks and accessories. Ongoing marketing activities, brand development and country-specific marketing strategies continue to keep this great story going!
High standards
Safety and quality have always been top priorities for Carrera. That is why the company works closely with the LGA (Landesgewerbeanstalt) in Nuremberg. All products are continually checked here to ensure they meet the required safety standards. All Carrera products comply with the applicable current European legislation and standards.
