Carrera DIGITAL 132 Porsche 917K 'Pustefix No. 70'
Item No.: 30863
Cross-selling?
Does the new Porsche 917K Pustefix with item number 30863 technically qualify as cross-selling or not?
Definition of cross-selling:
Cross-selling is a marketing term that describes the effort of a retailer/manufacturer to sell additional suitable products or services in addition to a popular item with the aim of increasing sales efficiency and revenue.
Most club members are aware that the Austrian company Stadlbauer, owner of Carrera, bought the traditional company Dr. Rolf Hein GmbH & CoKK in Tübingen, manufacturer of Pustefix, a few years ago (and if you don't, you know now).
And what do you do to draw attention to the other product? Why not simply produce a Pustefix race car? That way you draw attention to the other product, which is under the same distribution anyway.
Because there was never anything like it in the original. Especially not on the Porsche 917K, the classic racing car of German automotive history of the 1970s.
The Porsche is a matter of taste; a few of my co-host colleagues don't like it; their opinion is roughly fifty-fifty. Hence the idea of releasing the car as a limited edition. In any case, the Porsche is a true-to-date model; it could have been seen on the racetrack in the '70s.
The Porsche may look good in its yellow and blue paint scheme, but if it weren't for the Pustefix bear, you could easily mistake the 917 for a Bilstein model.
Best regards
CoMod Lotus
Item No.: 30863
Cross-selling?
Does the new Porsche 917K Pustefix with item number 30863 technically qualify as cross-selling or not?
Definition of cross-selling:
Cross-selling is a marketing term that describes the effort of a retailer/manufacturer to sell additional suitable products or services in addition to a popular item with the aim of increasing sales efficiency and revenue.
Most club members are aware that the Austrian company Stadlbauer, owner of Carrera, bought the traditional company Dr. Rolf Hein GmbH & CoKK in Tübingen, manufacturer of Pustefix, a few years ago (and if you don't, you know now).
And what do you do to draw attention to the other product? Why not simply produce a Pustefix race car? That way you draw attention to the other product, which is under the same distribution anyway.
Because there was never anything like it in the original. Especially not on the Porsche 917K, the classic racing car of German automotive history of the 1970s.
The Porsche is a matter of taste; a few of my co-host colleagues don't like it; their opinion is roughly fifty-fifty. Hence the idea of releasing the car as a limited edition. In any case, the Porsche is a true-to-date model; it could have been seen on the racetrack in the '70s.
The Porsche may look good in its yellow and blue paint scheme, but if it weren't for the Pustefix bear, you could easily mistake the 917 for a Bilstein model.
Best regards
CoMod Lotus
