Carrera TODAY
To date, generations of families have experienced fast duels and action-packed drifts together on the Carrera racetrack, and with numerous product innovations and further developments, every Carrera car race will be remembered.
Nomen est Omen
We at Carrera see ourselves as "motorsport for the home" and cooperate successfully with both the car industry and international racing teams. It is therefore a logical obligation for us to incorporate maximum racing fun, entertainment and quality into our products. We focus on the shared experience of people of different ages - people who enjoy beautiful cars, fascinating technology and racing. Carrera is a highly exciting game of skill - because: whoever flies off, loses.
Carrera models in racing use are subject to the same laws of physics as racing cars and sports cars on a scale of 1:1. The centrifugal forces must be counteracted with an optimum center of gravity, contact pressure is simulated with magnets, the right tire compound achieves maximum grip. For our young racing drivers, there are also challenges such as looping and other action stunt elements. The youngest drivers simply let SuperMario or Lightning McQueen whizz around the tracks.
The fun with Carrera knows no age limit and has been connecting generations for many decades. Thank you for your interest in our brand. The entire Carrera team wishes you lots of fun and fast-paced action with our products.
The history of generations on the Carrera hand controller
1920
In 1920, Josef Neuhierl began manufacturing tin toys in the Franconian town of Fürth.
1963
In 1963, Neuhierl's son Hermann presented the first electrically operated Carrera racing track on a scale of 1:32, "Carrera Universal", which was very well received at the time. In 1967, "Carrera 124", another system on a larger vehicle scale, was launched on the market.
70s and 80s
In the 70s and 80s, the Carrera racetrack was further developed and many current and historical car models were added. The great success was overshadowed by the tragic death of Dr. Hermann Neuhierl in 1985
90s
After internal restructuring at the end of the 90s, the Stadlbauer Group from Salzburg (already responsible for the distribution of Carrera in Austria since the early 70s) took over the traditional company in 1999. Carrera combined tradition with innovative products and the use of high-tech and started another triumphal march with increasing sales at home and abroad. Stadlbauer invested in the Carrera racing track - "Carrera 124" became the premium product line Carrera Exclusiv, and in 2001 Carrera GO!!!, an action track was developed especially for beginners and youngsters, which still meets the quality requirements in the 1:43 scale today. The classic 1:32 vehicle scale called Carrera Evolution has been continuously developed further.
Carrera today
The Stadlbauer Group, based in Salzburg, announced its acquisition by Quantum Capital Partners in mid-2019. The Salzburg-based group's expertise lies in the areas of R&D, production and global marketing of the Carrera, Carrera RC and Pustefix brands. In addition to its own brands, the company is an expert in sales and distribution of top brands and licenses such as Disney- and Nintendo-licensed products in Germany and Austria. Stadlbauer Group's sales volume is 90 million euros.
Quantum Capital Partners (QCP) is an international, fast-growing investment company headquartered in Munich. QCP supports companies as an active partner to the management with the aim of enabling the companies to become independent through the most suitable strategy. Since its foundation in 2008, QCP has acquired a large number of companies and business units from leading global companies such as Robert Bosch GmbH, Stora Enso, Dürr, Airbus, Nestlé, Tenneco and Norsk Hydro. With a total of 22 completed acquisitions since 2014, QCP is one of the most active investors in its sector.
Carrera Toys GmbH was renamed on January 1, 2021 and is now part of the Carrera Revell Group.
Digital technology
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The digital car racing sector has also been revolutionized: With the new Carrera DIGITAL 132 technology, up to six vehicles can overtake even at top speed. A pace car function allows you to drive against a vehicle that completes the laps at a pre-programmed speed as if controlled by a ghost. Special highlight: All Carrera DIGITAL 132 vehicles can be used immediately for both digital and analog play. Carrera DIGITAL 132 thus combines the classic, analog racetrack world with the fascinating possibilities of the digital age for the first time.
The big ones
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Carrera DIGITAL 124, the premium product line on a scale of 1:24, has long been one of the best of the best that the large slot racing scene has to offer worldwide and combines aesthetics, dynamics and a passion for motorsport in a special way. Elegant vehicles with real xenon headlights and tail lights, a wide range of tuning options and now even the opportunity to enter new digital worlds with Carrera DIGITAL 124 - this leaves nothing to be desired and meets the very highest standards of quality and design.
Original licenses
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Thanks to close cooperation with the automotive industry, Carrera now offers attractive and true-to-original licenses from motorsport. Whether in the field of Formula 1, the world of classic cars or the touring car scene - the fine vehicle models in top quality always cause a stir. These include top licenses such as Ferrari, Porsche, Audi, BMW, Bentley, Nintendo and Nascar, which further increase the fun of the carrera track. So it's no wonder that many young drivers are rediscovering Carrera. On the one hand, they share the joy of the unique brands and models, and on the other, they are always enthusiastic about the common duel for the best places.
Internationality
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And not just in Germany, as Carrera is now active worldwide and is tailoring its model policy to international requirements. Fans from New Zealand to Cyprus and from Portugal to the USA are becoming increasingly enthusiastic about the Carrera legend. Since 01.01.2005, Carrera has had its own subsidiary in the USA with ""Carrera of America Inc."" and since 2006 has had its own sales organization in France as well as subsidiaries in Poland and Hungary. Carrera is now available in over forty countries around the world and has long since become the world's leading manufacturer of car racing tracks and accessories. Continuous marketing activities, brand management and country-specific marketing concepts ensure that a great story continues!
High requirements
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Safety and quality have always been of the utmost importance to Carrera. This is why the company works closely with the State Trade Institute (LGA) in Nuremberg. Here, all products are constantly checked with regard to the required safety standards. All Carrera products comply with the respective current standards of European legislation.
