Carrera TODAY

To this day, generations of families have Carrera come together at the racetrack to experience high-speed duels and action-packed drifts, and thanks to numerous product innovations and improvements, every Carrera car race remains a memorable experience.

The Name Says It All

We at see Carrera ourselves as “motorsports for the home” and successfully collaborate with both the automotive industry and international racing teams. It is therefore a natural commitment for us to incorporate maximum racing excitement, entertainment, and quality into our products. Our focus is on creating a shared experience for people of all ages—people who enjoy beautiful cars, fascinating technology, and racing. Carrera It’s a thrilling game of skill—because if you fly off the track, you lose.

Carrera Models in race action are subject to the same laws of physics as full-scale race cars and sports cars. Lift forces must be counteracted with an optimal center of gravity; downforce is simulated with magnets, and the right tire compound ensures maximum grip. For our young racers, there are additional challenges such as loops and other action-stunt elements. Even the youngest drivers can have Super Mario or Lightning McQueen zoom along the tracks.

The fun with Carrera our Carrera products knows no age limits and has been bringing generations together for many decades. Thank you for your interest in our brand. The entire team wishes you continued fun and fast-paced action with our products.

The Story of Generations at <tc>Carrera</tc> the Hand Controller

1920 In
1920, Josef Neuhierl began manufacturing tin toys in Fürth, Franconia.

1963
In 1963Carrera Carrera, Neuhierl’s son Hermann introduced “Universal,” the first electrically powered 1:32-scale car racetrack, which was very well received at the time. In 1967, “” wasCarrera 124"launched—another system featuring larger-scale vehicles.

1970s and 1980s
: During the 1970s and 1980s Carrera, the racetrack was further developed, and many contemporary and historic car models were added. This great success was overshadowed in 1985 by the tragic death of Dr. Hermann Neuhierl

. 1990s:
Following internal restructuring in the late 1990s, the Stadlbauer Group from Salzburg took over (which had been responsible for distribution in Carrera Austria since the early 1970s ) took over the long-established company in 1999. Carrera The company combined tradition with innovative products and the use of high-tech, launching another period of success marked by rising sales both domestically and internationally. Stadlbauer invested in the Carrera -Rennbahn—the “” Carrera124" linebecame the premium product line Carrera “Exclusiv,” and in 2001, the “ Carrera GO!!! ” action track was developed specifically for beginners and young people , a product that continues to meet quality standards even at a 1:43 scale to this day. The classic 1:32 scale model car line, named [...], Carrera Evolutionhas been continuously refined.

CarreraToday,
the Stadlbauer Group, headquartered in Salzburg, announced in mid-2019 that it had been acquired by Quantum Capital Partners. The Salzburg-based group specializes in the&D, production and global marketing of the brands Carrera, CarreraRC, and Pustefix. In addition to its own brands, the company specializes in the sales and distribution of top brands and licensed products, such as Disney- and Nintendo-licensed products, in Germany and Austria. The Stadlbauer Group’s revenue stands at 90 million euros.
Quantum Capital Partners (QCP) is an international, rapidly growing private equity firm headquartered in Munich. QCP supports companies as an active partner to management, with the goal of enabling them to maintain their independence through the most appropriate strategy. Since its founding in 2008z.B. , QCP has. acquired a large number of companies and business units from leading global corporations such as. Robert Bosch GmbH, Stora Enso, Dürr, Airbus, Nestlé, Tenneco, and Norsk Hydro. With a total of 22 completed acquisitions since 2014, QCP is one of the most active investors in its industry.
As of January 1, In January 2021,CarreraToys GmbH adoptedits new name and has since become part of the CarreraRevell Group.

Digital Technology

The digital racetrack sector has also been revolutionized: With the new technology, Carrera DIGITAL 132 up to six cars can pass each other even at top speed. A pace car feature allows players to race against a car that, as if by magic, completes laps at a preprogrammed pace. A special highlight: All Carrera DIGITAL 132 vehicles are immediately ready for use in both digital and analog gameplay. Carrera DIGITAL 132 For the first time, this combines the classic, analog racetrack world with the fascinating possibilities of the digital age.

The Big Ones

Carrera DIGITAL 124, the premium 1:24-scale product line has long been among the very best that the global slot racing scene has to offer, uniquely combining aesthetics, dynamism, and a passion for motorsports. Elegant cars with real xenon headlights and taillights, a wide range of tuning options, and now even the chance to Carrera DIGITAL 124 enter new digital worlds—this leaves nothing to be desired and meets the very highest standards of quality and design.

Original Licenses

Through close collaboration with the automotive industry, the company Carrera now offers attractive and authentic licenses from the world of motorsports. Whether in Formula 1, the world of classic cars, or the touring car scene—these exquisite, top-quality vehicle models always turn heads. These include top licenses z.B. from Ferrari, Porsche, Audi, BMW, Bentley, as well as Nintendo and NASCAR, which Carrera further enhance the fun on the track. No wonder, then, that many young drivers Carrera are rediscovering the game. On the one hand, they share a passion for these unique brands and models, and on the other, they are constantly thrilled by the camaraderie of competing side-by-side for the top spots.

Internationality

And not just in Germany—the company is now Carrera active worldwide and tailors its product line to meet international needs. Fans from New Zealand to Cyprus and from Portugal to the U.S. are becoming increasingly enthusiastic about the brand Carrera. Since January 1, 2005 Carrera , the company has had Carrera its own subsidiary in the U.S., “,” of America Inc., and since 2006, its own sales organization in France, as well as subsidiaries in Poland and Hungary. Carrera Today, the brand is available in over forty countries around the world and has long since become the leading manufacturer of slot car tracks and accessories globally. Ongoing marketing activities, brand management, and country-specific marketing strategies continue to ensure that this great story lives on!

High Standards

Safety and quality have Carrera always been of the utmost importance to us . That is why the company works closely with the Landesgewerbeanstalt (LGA) in Nuremberg. There, all products are continuously tested to ensure they meet the required safety standards. All Carrera products comply with the respective current standards of European legislation.