Item No.: 30863
Cross-selling?
Technically speaking, does the new Porsche 917K Pustefix with item number 30863 actually fall under cross-selling or not?
Definition of Cross-Selling:
Cross-selling is a marketing term that refers to a retailer’s or manufacturer’s effort to sell additional compatible products or services alongside a popular item, with the goal of improving sales efficiency and increasing revenue.
And what do you do to draw attention to the other product? You simply build a Pustefix race car! That’s how you draw attention to the other product, which is distributed by the same company anyway.
Because nothing like this ever existed in the original. Especially not on the Porsche 917K, the classic race car of German automotive history from the 1970s.
The Porsche is a matter of taste; a few of my fellow co-hosts don’t like it—opinions are about fifty-fifty. That’s probably why they decided to release the car as a limited edition. In any case, the Porsche has been designed with a contemporary touch; it could have easily looked like this on the racetrack back in the ’70s.
The Porsche’s yellow-and-blue paint job is appealing; if it weren’t for the Pustefix bear on it, you could easily mistake the 917 for a Bilstein model.
Best regards
, CoMod Lotus
