Art.Nr. 31047
This year is the JÄGERMEISTER year at CARRERA.
The latest release in
There is plenty of information online about the vehicle’s history and specifications, which is why today I’d like to focus on the topic of JÄGERMEISTER in motorsports:
JÄGERMEISTER has been active as a sponsor in motorsports for 50 years.
The racing team was founded in 1972. Since then, its involvement in racing has contributed significantly to the brand’s recognition. The most famous example in the 1970s was the Ford Capri Zakspeed Turbo in the DRM, followed by the legendary BMW 320 Turbo and later the 635 CSI. The bright orange cars were a highlight at every race back then.
The popularity and success of these cars went so far that many young drivers repainted their Ford Capris or BMW 3 Series in orange and covered them with JÄGERMEISTER stickers. It was said at the time that you could order the stickers for free from JÄGERMEISTER (I can no longer verify whether that’s true).
To celebrate this 50th motorsports anniversary in style, JÄGERMEISTER launched the “Rennmeister” campaign; see the hashtag #rennmeister on various social media channels. Rennmeister was developed by JÄGERMEISTER and CD Works, the creative agency behind “Classic Driver.” Instead of on the racetrack as in the past, Rennmeister will now showcase the orange icons in nightclubs, galleries, and similar venues of urban subculture. At the heart of the project is the Instagram channel @rennmeister72. As part of the project, JÄGERMEISTER has also entered into an exclusive partnership with CARRERA, which explains the large number of orange cars this year! ????
If you want to learn more about the Rennmeister project and, above all, stay up to date, we recommend visiting the CLASSIC DRIVER website and, of course, the Instagram channel.
JÄGERMEISTER has been known for decades for its innovative and consistently witty and unconventional advertising campaigns. That hasn’t changed to this day.
Best regards
, CoMod Lotus
