Carrera Digital 132 Porsche 935 Kremer K3 “Jägermeister Racing Team”
Item No. 31047
This year is JÄGERMEISTER year at CARRERA.
The most recent small-scale delivery from Digital 132 is the Kremer-PORSCHE 935 K3, as it was used in the DRM in 1980 with Jochen Maas as driver.
There is sufficient information on the history and data of the vehicle on the Internet, which is why I would like to discuss the topic of JÄGERMEISTER in motorsport today:
JÄGERMEISTER has been a sponsor of motorsports for 50 years.
The racing team was founded in 1972. Since then, the company's involvement in racing has contributed significantly to the brand's reputation. The most famous example in the 1970s was the Ford Capri Zakspeed Turbo in the German Championship, as well as the legendary BMW 320 Turbo and, later, the 635 CSI. The bright orange vehicles were a highlight at every race of the era.
The vehicles' popularity and success were so great that several young drivers repainted their Ford Capris or BMW 3 Series orange and adorned them with JÄGERMEISTER stickers. Back then, it was said that you could order the stickers from JÄGERMEISTER for free (I can't verify whether this is true).
To properly celebrate this 50th motorsport anniversary, JÄGERMEISTER has launched the "Rennmeister" campaign. See the hashtag #rennmeister on various social media channels. Rennmeister was developed by JÄGERMEISTER and CD Works, the creative agency behind "Classic Driver." Instead of on the racetrack as before, Rennmeister will now showcase the orange icons in nightclubs, galleries, and similar urban subculture venues. The heart of the project is the Instagram channel @rennmeister72. As part of the project, JÄGERMEISTER has also entered into an exclusive collaboration with CARRERA, hence the high number of orange cars this year! ????
If you want to know more about the Rennmeister project and especially want to stay on the ball, you should visit the CLASSIC DRIVER page and of course the Instagram channel are recommended.
JÄGERMEISTER has been known for decades for its innovative, always witty, and unusual advertising campaigns. This hasn't changed to this day.
Kind regards
CoMod Lotus
Item No. 31047
This year is JÄGERMEISTER year at CARRERA.
The most recent small-scale delivery from Digital 132 is the Kremer-PORSCHE 935 K3, as it was used in the DRM in 1980 with Jochen Maas as driver.
There is sufficient information on the history and data of the vehicle on the Internet, which is why I would like to discuss the topic of JÄGERMEISTER in motorsport today:
JÄGERMEISTER has been a sponsor of motorsports for 50 years.
The racing team was founded in 1972. Since then, the company's involvement in racing has contributed significantly to the brand's reputation. The most famous example in the 1970s was the Ford Capri Zakspeed Turbo in the German Championship, as well as the legendary BMW 320 Turbo and, later, the 635 CSI. The bright orange vehicles were a highlight at every race of the era.
The vehicles' popularity and success were so great that several young drivers repainted their Ford Capris or BMW 3 Series orange and adorned them with JÄGERMEISTER stickers. Back then, it was said that you could order the stickers from JÄGERMEISTER for free (I can't verify whether this is true).
To properly celebrate this 50th motorsport anniversary, JÄGERMEISTER has launched the "Rennmeister" campaign. See the hashtag #rennmeister on various social media channels. Rennmeister was developed by JÄGERMEISTER and CD Works, the creative agency behind "Classic Driver." Instead of on the racetrack as before, Rennmeister will now showcase the orange icons in nightclubs, galleries, and similar urban subculture venues. The heart of the project is the Instagram channel @rennmeister72. As part of the project, JÄGERMEISTER has also entered into an exclusive collaboration with CARRERA, hence the high number of orange cars this year! ????
If you want to know more about the Rennmeister project and especially want to stay on the ball, you should visit the CLASSIC DRIVER page and of course the Instagram channel are recommended.
JÄGERMEISTER has been known for decades for its innovative, always witty, and unusual advertising campaigns. This hasn't changed to this day.
Kind regards
CoMod Lotus
