Carrera TODAY

To this day, generations of families have enjoyed watching Carrera fast-paced races and action-packed drifts together at the Carrera racetrack, and thanks to numerous product innovations and improvements, every Carreracar race remains Carreraa memorable experience.

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The Name Says It All

We at Carrera see ourselves as “motorsports for the home” and successfully collaborate with both the automotive industry and international racing teams. It is therefore a natural commitment for us to incorporate maximum racing excitement, entertainment, and quality into our products. Our focus is on creating a shared experience for people of all ages—people who enjoy beautiful cars, fascinating technology, and racing. Carrera It’s a thrilling game of skill—because if you go off the track, you lose.

Carrera Models in race action are subject to the same laws of physics as full-scale race cars and sports cars. Lift forces must be counteracted with an optimal center of gravity; downforce is simulated with magnets, and the right tire compound ensures maximum grip. For our young racers, there are additional challenges such as loops and other action-stunt elements. The youngest drivers can simply let Super Mario or Lightning McQueen zoom along the tracks.

The fun with Carrera our Carrera products knows no age limits and has been bringing generations together for many decades. Thank you for your interest in our brand. The entire Carrerateam wishes you continued fun and fast-paced action with our products.

The History of Generations at <tc>Carrera</tc> the Hand Controller

1920
In 1920, Josef Neuhierl began manufacturing tin toys in Fürth, Franconia.

1963
In 1963Carrera Carrera, Neuhierl’s son Hermann introducedCarrera “Universal Carrera ,” the first electrically powered Carrera1:32-scale slot car track, which was very well received at the time. In 1967, “” wasCarrera124"launched—Carrera124"another system featuring larger-scale vehicles.

1970s and 1980s:
During the 1970s and 1980s Carrera, the Carrera racetrack was Carrera further developed, and many contemporary and historic car models were added. This great success was overshadowed in 1985 by the tragic death of Dr. Hermann Neuhier


l. 1990s
Following internal restructuring in the late 1990s, the Stadlbauer Group from Salzburg (which had been responsible for distribution Carrera in Austria since the early 1970s Carrera ) took over the long-established company in 1999. Carrera The company combined tradition with innovative products and the use of high-tech, and embarked on another period of success with rising sales both domestically and abroad. Stadlbauer invested in the Carrera-Rennbahn—the “”Carrera 124"line evolved intoCarrera 124"the premium product line Carrera“Exclusiv,” and in 2001, specifically for beginners and young people Carrera GO!!!, the “” Carrera GO!!!action track was Carrera GO!!!developed, which continues to meet quality standards even at a 1:43 scale to this day. The classic 1:32 scale model car line, named [...] Carrera Evolution , has been continuously refined.

Carrera Today
, the Stadlbauer Group, headquartered in Salzburg, announced in mid-2019 that it had been acquired by Quantum Capital Partners. The Salzburg-based group specializes in the&D, production and global marketing of the brands Carrera, CarreraRC, and Pustefix.In addition to its own brands, the company specializes in the sales and distribution of top brands and licensed products, such as Disney- and Nintendo-licensed products, in Germany and Austria. The Stadlbauer Group’s revenue stands at 90 million euros.
Quantum Capital Partners (QCP) is an international, rapidly growing private equity firm headquartered in Munich. QCP supports companies as an active partner to management, with the goal of enabling them to maintain their independence through the most appropriate strategy. Since its founding in 2008z.B. ,QCP hasz.B. acquireda large number of companies and business units from leading global corporations such asz.B. Robert Bosch GmbH, Stora Enso, Dürr, Airbus, Nestlé, Tenneco, and Norsk Hydro. With a total of 22 completed acquisitions since 2014, QCP is one of the most active investors in its industry.
As of January 1,In January 2021Carrera, Toys GmbH wasCarrerarenamed and has since become part of theCarreraRevell Group.

Digital Technology

The digital racetrack sector has also been revolutionized: With the new technology Carrera DIGITAL 132 , up to six cars can overtake one another even at top speed. A pace car feature allows players to race against a car that completes laps at a preprogrammed pace, as if controlled by magic. A special highlight: All Carrera DIGITAL 132 cars are immediately ready for use in both digital and analog gameplay. Carrera DIGITAL 132 This marks the first time the classic, analog racetrack world has been combined with the fascinating possibilities of the digital age.

The Big Ones

Carrera DIGITAL 124, the premium 1:24-scale product line has long been among the very best that the global slot racing scene has to offer, uniquely combining aesthetics, dynamism, and a passion for motorsports. Elegant cars with real xenon headlights and taillights, a wide range of tuning options, and now even the chance to Carrera DIGITAL 124 enter new digital worlds—this leaves nothing to be desired and meets the very highest standards of quality and design.

Original Licenses

Through close collaboration with the automotive industry, the company Carrera now offers Carreraattractive and true-to-life licenses from the world of motorsports. Whether in Formula 1, the world of classic cars, or the touring car scene—these exquisite, top-quality vehicle models always turn heads. These include top licenses z.B. from Ferrari, Porsche, Audi, BMW, Bentley, as well as Nintendo and NASCAR, which Carrera further enhance the fun on the Carreratrack. No wonder, then, that many young drivers Carreraarerediscovering the fun of racing. On the one hand, Carrerathey share a passion for these unique brands and models, Carreraand on the other, they’re constantly thrilled by the camaraderie of competing side-by-side for the top spots.

Internationality

And not just in Germany—the company is now Carrera active worldwide and tailors its product line closely to international needs. Fans from New Zealand to Cyprus and from Portugal to the U.S. are becoming increasingly enthusiastic about the brand Carrera. Since January 1, 2005, Carrera the company has had Carrera Carrera its own subsidiary in the U. CarreraS.—“”Carreraof America Inc.””—and, since 2006, its own sales organization in France, as well as subsidiaries in Poland and Hungary. is Carreranow available in over forty countries around the world Carreraand has long since become the leading manufacturer of slot car tracks and accessories globally. Ongoing marketing activities, brand management, and country-specific marketing strategies continue to ensure that this great story lives on!

High Standards

Safety and quality have Carrera always been Carrera of the utmost importance to us Carrera. That is why the company works closely with the Landesgewerbeanstalt (LGA) in Nuremberg. There, all products are continuously tested to ensure they meet the required safety standards. All Carreraproducts comply with the respective current standards set by European legislation.

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