Carrera TODAY

For generations, families have gathered at the Carrera racetrack to enjoy Carrera high-speed races and thrilling drifts together, and thanks to numerous product innovations and improvements, every Carreracar race remains Carreraa memorable experience.

no svg

Nomen est Omen

We Carrera see ourselves as “motorsports for the home” and successfully collaborate with both the automotive industry and international racing teams. It is therefore a natural commitment for us to incorporate maximum racing fun, entertainment, and quality into our products. Our focus is on the shared experience of people of all ages—people who enjoy beautiful cars, fascinating technology, and racing. Carrera is a highly exciting game of skill—because: if you go off the track, you lose.

Carrera Models in racing action are subject to the same laws of physics as full-scale race cars and sports cars. Lift forces must be counteracted with an optimal center of gravity, downforce is simulated with magnets, and the right tire compound achieves maximum grip. For our young racers, challenges such as loops and other action-stunt elements are added to the mix. Even the youngest drivers can watch Super Mario or Lightning McQueen zoom down the tracks.

The fun with Carrera our Carrera products knows no age limits and has been bringing generations together for decades. Thank you for your interest in our brand. The entire Carrerateam wishes you continued fun and fast-paced action with our products.

The story of generations at <tc>Carrera</tc> the hand controller

1920In
1920, Josef Neuhierl began manufacturing tin toys in Fürth, Franconia.


1963
In 196
3 Carrera Carrera, Neuhierl’s son Hermann introducedCarrera“Universal Carrera,” the first electrically powered Carrera1:32-scale slot car track, which was very well received at the time. In 1967, "Carrera124""—Carrera124"another system featuring larger-scale vehicles


Carrera —was launchedCarrera 124" on the market.

1970s and 1980s
In the 1970s and 1980s, the Carreraracetrack was Carrerafurther developed, with many contemporary and historical car models added to the lineup. This great success was overshadowed in 1985 by the tragic death of Dr. Hermann Neuhierl


. 1990s
Following internal restructuring in the late 1990s, the Stadlbauer Group from Salzburg (which had been responsible for the distribution of [brand name Carrera ] in Austria since the early 1970s Carrera) took over Carrerathe long-established company in 1999. Carreracombined tradition with innovative products and the use of high-tech, launching another successful run with rising sales both domestically and abroad. Stadlbauer invested in the Carrera-Rennbahn—the "Carrera 124" became the premium product line CarreraExclusiv, and specifically for beginners and young people Carrera GO!!! , an action track was Carrera GO!!!developed in 2001 with Carrera GO!!!, which still meets quality standards even at a 1:43 scale to this day. The classic 1:32 scale vehicle line named Carrera Evolutionhas been continuously refined.

CarreraToday
, the Stadlbauer Group, headquartered in Salzburg, announced its acquisition by Quantum Capital Partners in mid-2019. The Salzburg-based group specializes in the&D, production and global marketing of the brands Carrera, CarreraRC, and Pustefix.In addition to its own brands, the company specializes in the sales and distribution of top brands and licensed products, such as Disney- and Nintendo-licensed items, in Germany and Austria. The Stadlbauer Group’s revenue stands at 90 million euros.
Quantum Capital Partners (QCP) is an international, rapidly growing private equity firm headquartered in Munich. QCP supports companies as an active partner to management with the goal of enabling them to maintain their independence through the most suitable strategy. Since its founding in 2008, QCP hasz.B. acquireda large number of companies and business units from leading global corporations such asz.B. Robert Bosch GmbH, Stora Enso, Dürr, Airbus, Nestlé, Tenneco, and Norsk Hydro. With a total of 22 completed acquisitions since 2014, QCP is one of the most active investors in its industry.
As of January 1In January 2021Carrera, Toys GmbH adoptedCarreraits new name and is now part of theCarreraRevell Group.

Digital technology

The digital racetrack sector has also been revolutionized: With the new technology Carrera DIGITAL 132 , up to six vehicles can overtake one another even at top speed. A pace car function allows you to race against a vehicle that completes laps at a preprogrammed speed as if guided by an invisible hand. A special highlight: All Carrera DIGITAL 132 vehicles are immediately ready for use in both digital and analog play modes. Carrera DIGITAL 132 This marks the first time the classic, analog racetrack world has been combined with the fascinating possibilities of the digital age.

The big ones

Carrera DIGITAL 124The premium 1:24 scale product line has long been among the very best that the global slot racing scene has to offer, uniquely combining aesthetics, dynamism, and a passion for motorsports. Sophisticated vehicles with genuine xenon headlights and taillights, a wide range of tuning options, and now even the opportunity to Carrera DIGITAL 124 enter new digital worlds—this leaves nothing to be desired and meets the highest standards of quality and design.

Original licenses

Through close collaboration with the automotive industry, the company Carrera now offers Carreraattractive and authentic motorsports licenses. Whether in Formula 1, the world of classic cars, or the touring car scene—these exquisite, top-quality vehicle models always turn heads. These include top licenses such z.B. as Ferrari, Porsche, Audi, BMW, Bentley, as well as Nintendo and NASCAR, which Carrera further enhance the fun on the Carreratrack. No wonder, then, that many young drivers Carreraarerediscovering the sport. On the one hand, Carrerathey share a passion for these unique brands and models, Carreraand on the other, they are constantly thrilled by the camaraderie of competing side-by-side for the top spots.

Internationality

And not just in Germany—the company is now Carrera active worldwide and tailors its product range closely to international needs. Fans from New Zealand to Cyprus and from Portugal to the U Carrera.S. are becoming increasingly enthusiastic about the legend Carrera . Since January 1, 2005, Carrera the company has had Carrera Carreraits own subsidiary in the U.S.,Carrera“Racing World of America Inc.,” and since 2006, its own sales organization in France, as well as subsidiaries in Poland and Hungary. CarreraToday, the brand is Carreraavailable in over forty countries around the world Carreraand has long since become the leading manufacturer of slot car tracks and accessories globally. Continuous marketing activities, brand management, and country-specific marketing concepts ensure that this great story continues!

High requirements

Safety and quality have Carrera always been our Carrera top priorities. That is why the company works closely with the Landesgewerbeanstalt (LGA) in Nuremberg. There, all products are continuously tested to ensure they meet the required safety standards. All Carreraproducts comply with the relevant current standards set forth in European legislation.

Sign up for the newsletter now<tamp>and get a €10.00 gift card!</tamp>